Violet is a shade rarely found in nature, so obtaining such a dye in the olden days was extremely difficult. Like everything that is rare, unique and difficult to access, it was reserved for special people and for special occasions throughout history. In the coming year, however, it will be the leading color for all of us, because the Pantone Institute has just announced ultra violet as the color of the year for 2018.
We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level
said Leatrice Eiseman Executive director of the Pantone Color Institute
Desert Sunset palette
Drama Queen palette
Floral Fantasies palette
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Copywriter at Pixers